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Our desire to be healthier, happier and have a healthy body are constantly exploited by marketers in their effort to push products. Our memories of home cooked food is triggered while we are told we neither have the time or skill to recreate this food ourselves. Kraft Homestyle is pimping low quality factory food and trying to convince us that it is the great home cooked meal we long for. McCains runs commercials trying to convince us that pealing a potato is well beyond our skill level so we have to buy there frozen processed microwavable ‘product’. Superstore produces an expensive commercial to push their blue menu bagels. This is one of the worst bagels I have ever tasted and is not health food. It contains corn sweeteners that are horrible for us, and a chemical soup including , monoglycerides, calcium propionate, diacetyl tartaric acid esters of mono- and diglycerides, sorbic acid, ascorbic acid, L-Cysteine hydrochloride, amylase. Good thing their caring ‘President’ is selective in his choices for our table.
There are 2 reasons that companies have to spend millions of dollars on commercials that not only insult our intelligence but underestimate our skill and under mine our confidence in the kitchen.
- Their products are for the most part crap. They use over processed poor quality ingredients which do not meet our nutritional needs.
- If we take the time to think about it we will realize we are more than capable of meeting both our taste and nutritional needs without them.
All of this is just too much so I am launching www.foodthug.com. I want this blog to stay positive and focus on good food and good food providers so I have created another site for my alter ego to blog on. More on the above there.
Now for one simple answer to all of this kitchen confusion: Oatmeal !!!!The simple, humble oat provides us with many of the health and taste benefits we desire. Studies have indicated that oats have properties that:
- lower cholesterol helping to prevent heart disease
- contain fiber that will slow the digestive process helping us lose weight
- control blood glucose levels helping prevent type 2 diabetes
- contains vitamins, minerals & antioxidants all of which are keys to good health
Oatmeal is also inexpensive, easy to use and it tastes great. Who doesn’t like a nice oatmeal cookie, granola is great and oats can be used in waffles, pancakes, muffins and yes even making hot cereal. I have hyperlinked the oatmeal recipes I already have up and I will for sure blog more.
Simple foods can be amazing, and are easy to use. One of the things marketers are taught is to create a need then fill it. They have made food (which has been around for ever) seem complex and beyond our grasp. We are smarter than that!
We need to take our health and happiness into our own hands. We all have the basic skills we need to make great food, don’t let marketers rob you of great food adventures.
Pictured here :
Oatmeal : Speerville Mills – An Atlantic Canadian Company producing amazing milled grain products.
Tim's Kitchen Table 